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On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans

$54.95
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by Xiuwen Feng
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On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans by Xiuwen Feng

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.


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or call in the US toll free 1-888-866-9150 product ID: 853906

Ebook Details
Pages: 170
Size: 1.1 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781317528555 (PDF)

This product is listed in the following categories:

Nonfiction > Language Arts & Disciplines
Nonfiction > Language Arts & Disciplines > Translating & Interpreting
Nonfiction > Language Arts & Disciplines > Communication

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01/24/2017
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