While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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|Size: ||30.4 MB|
|Publisher: ||AVA Publishing|
|Date published: || 2011|
|ISBN: ||9782940439799 (DRM-PDF)|
|Read Aloud: ||not allowed|