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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity

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by Gavin Ambrose
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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity by Gavin Ambrose

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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Ebook Details
Pages: 208
Size: 30.4 MB
Publisher: AVA Publishing
Date published:   2011
ISBN: 9782940439799 (DRM-PDF)

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This product is listed in the following category:

Nonfiction > Design > Graphic Arts

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Nonfiction > Design
Nonfiction > Design > Graphic Arts
Nonfiction > Art > Techniques
Nonfiction > Design > Graphic Arts > Typography
Nonfiction > Design > Book
Nonfiction > Architecture

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12/04/2016
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