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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

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by Al Ramadan & Dave Peterson & Christopher Lochhead
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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan & Dave Peterson & Christopher Lochhead

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn

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Ebook Details
Pages: 256
Size: 674 KB
Publisher: HarperBusiness
Date published:   2016
ISBN: 9780062407627 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Entrepreneurship
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Business & Economics > New Business Enterprises

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