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Political Consultants and American Elections: Hired to Fight, Hired to Win

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by Dennis W. Johnson
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Political Consultants and American Elections: Hired to Fight, Hired to Win by Dennis W. Johnson

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.

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Ebook Details
Pages: 322
Size: 2.5 MB
Publisher: Routledge
Date published:   2015
ISBN: 9781317553281 (EPUB)

This product is listed in the following categories:

Nonfiction > Political Science
Nonfiction > Political Science > Political Process > Elections

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Nonfiction > Non-Classifiable
Nonfiction > Political Science > Political Process
Nonfiction > Political Science
Nonfiction > Political Science > Political Process > Political Parties
Nonfiction > Political Science > Political Process > Elections
Nonfiction > Political Science > Government
Nonfiction > Education > Teaching Methods & Materials > Arts & Humanities
Nonfiction > Political Science > Government > Legislative Branch
Nonfiction > Political Science > Government > Executive Branch

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