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Political Polling in the Digital Age: The Challenge of Measuring and Understanding Public Opinion

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by Kirby Goidel
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Political Polling in the Digital Age: The Challenge of Measuring and Understanding Public Opinion by Kirby Goidel

The 2008 presidential election was a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, "Political Polling in the Digital Age," edited by Kirby Goidel, offers timely and insightful interpretations of the impact these changes will make on polling.

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Ebook Details
Pages: 160
Size: 2.4 MB
Publisher: LSU Press
Date published:   2011
ISBN: 9780807139530 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Political Science
Nonfiction > Language Arts & Disciplines > Journalism
Nonfiction > Political Science > Political Process > Elections

This author has products in the following categories:

Nonfiction > Political Science > Political Process
Nonfiction > Political Science > Public Affairs & Administration
Nonfiction > Political Science
Nonfiction > Language Arts & Disciplines > Journalism
Nonfiction > Political Science > Political Process > Elections

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09/26/2016
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