Lybrary.com: ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Computers / Social Aspects

Postfeminist Celebrity and Motherhood: Brand Mom

$54.95
| £43.06 | €50.02 | Ca$73.30 | Au$73.55
by Jorie Lagerwey
What is this?DRM-EPUB by download  |  $54.95
What is this?DRM-PDF by download  |  $54.95
add to wish list
Postfeminist Celebrity and Motherhood: Brand Mom by Jorie Lagerwey

This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.


SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 866287

Ebook Details
Pages: 144
Size: 1.2 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781317265702 (DRM-EPUB)
9781317265719 (DRM-PDF)

DRM Settings
Copying:not allowed
Printing:not allowed
Read Aloud:  not allowed

This product is listed in the following categories:

Nonfiction > Performing Arts > Television
Nonfiction > Social Science > Women's Studies
Nonfiction > Computers > Social Aspects

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

09/26/2016
© 2016 Lybrary.com