ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Computers / Programming / Software Development / Project Management

Presumptive Design: Design Provocations for Innovation

| £50.16 | €55.52 | Ca$80.68 | Au$80.44
by Leo Frishberg & Charles Lambdin
What is this?DRM-EPUB by download  |  $59.95
What is this?DRM-PDF by download  |  $59.95
add to wish list
Presumptive Design: Design Provocations for Innovation by Leo Frishberg & Charles Lambdin

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people "inventing?" the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences' key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users' problem space, informing your business strategy, your project's early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to's, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

  • Provides actionable approaches to inform strategy and problem definition through design thinking
  • Offers a design-based research method to complement existing market, ethnographic and customer research methods
  • Demonstrates a powerful technique for identifying disruptive innovation early in the innovation pipeline by putting customers first
  • Presents each concept with case studies and exploration of risk factors involved including warnings for situations in which the technique can be misapplied
  • To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

    SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
    or call in the US toll free 1-888-866-9150 product ID: 773926

    Ebook Details
    Pages: 448
    Size: 54.5 MB
    Publisher: Morgan Kaufmann
    Date published:   2015
    ISBN: 2370006804772 (DRM-EPUB)
    9780128030875 (DRM-PDF)

    DRM Settings
    Read Aloud:  not allowed

This product is listed in the following categories:

Nonfiction > Computers > Programming
Nonfiction > Computers > Programming > Systems Analysis & Design
Nonfiction > Computers > Programming > Software Development > Project Management

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016