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Product Launch: Practical Guide to Launching Medical Device Products

| £10.82 | €12.17 | Ca$17.56 | Au$17.33
by Nikolas F. Kerr & Tony Recupero
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Product Launch: Practical Guide to Launching Medical Device Products by Nikolas F. Kerr & Tony Recupero

If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.

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Ebook Details
Pages: 80
Size: 2.0 MB
Publisher: Kerr Consulting Group LLC
Date published:   2015
ISBN: 9780990908128 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > Marketing
Nonfiction > Medical > Biotechnology

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