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Psychological Foundations of Attitudes

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by Anthony G. Greenwald
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Psychological Foundations of Attitudes by Anthony G. Greenwald

Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the attitude-reinforcer-discriminative system; a systematic test of a learning theory analysis of interpersonal attraction; a "spread of effect" in attitude formation; Hullian learning theory; and possible origins of learned attitudinal cognitions. Subsequent chapters deal with mechanisms through which attitudes can function as both independent and dependent variables in the attitude-behavior link; and the problem of how people go about applying a summary label to their attitudes and the reciprocal effects that rating has on the content of attitude. The final chapters discuss a commodity theory that relates selective social communication to value formation; the freedoms there are in regard to attitudes; attitude change occasioned by actions which are discrepant from one's previously existing attitudes or values; and the conflict-theory approach to attitude change.

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Ebook Details
Pages: 426
Size: 55.3 MB
Publisher: Academic Press
Date published:   2013
ISBN: 9781483258515 (DRM-PDF)

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Nonfiction > Psychology

This author has products in the following categories:

Nonfiction > Psychology
Nonfiction > Self > Personal Growth
Nonfiction > Psychology > Social Psychology
Nonfiction > Business & Economics > Organizational Behavior
Nonfiction > Social Science

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