Public Communication and Behavior, Volume 1 covers the study of communicatory behavior that has a public or social character.
The book discusses the evaluation of the models used to evaluate television series; the synthesis of 1043 effects of television on social behavior; and tv news, priming, and public evaluations of the president. The text also describes the myth of massive media impact; and the new technique for assessing the impact of mass media violence on real-world aggressive behavior.
Social psychologists will find the book invaluable.
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|Size: ||41.9 MB|
|Publisher: ||Academic Press|
|Date published: || 2013|
|ISBN: ||9781483219318 (DRM-PDF)|
|Read Aloud: ||not allowed|