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Public Relations in the Nonprofit Sector: Theory and Practice: Theory and Practice

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by Richard D. Waters
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Public Relations in the Nonprofit Sector: Theory and Practice: Theory and Practice by Richard D. Waters

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

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Ebook Details
Pages: 366
Size: 3.9 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317636908 (EPUB)

This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Public Relations
Nonfiction > Language Arts & Disciplines > Communication

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