Census data, population projections, trip estimates. Planners know numbers. But numbers don't always tell the whole story. Qualitative analysis -- which yields data in words and images rather than numbers -- is an important tool in any research project. Planners can use field research, photography, focus groups, and content analysis and meta-analysis to develop compelling data for a variety of uses. This book explains how to use and adapt these techniques and how to integrate these methods with more traditional qualitative research. Chapters offer step-by-step guidance to setting up various kinds of qualitative research projects, collecting data, organizing data, and analyzing data. Case studies show how a mix of qualitative and quantitative research can help planners build consensus and tackle large, complicated projects.
To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.
|Size: ||3.2 MB|
|Publisher: ||APA Planners Press|
|Date published: || 2014|
|ISBN: ||9781611901672 (DRM-EPUB)|
|Read Aloud: ||not allowed|