This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
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|Size: ||1.3 MB|
|Date published: || 2012|
|ISBN: ||9781136200885 (DRM-PDF)|
|Read Aloud: ||not allowed|
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