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Questionnaire Research: A Practical Guide

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by Mildred L. Patten
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Questionnaire Research: A Practical Guide by Mildred L. Patten

• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.

• Each chapter is structured around easy-to-follow guidelines.

• Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.

• This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.

• Exercises at the end of each chapter allow students to practice their newly acquired skills.

• Students learn that using questionnaires in research is both an art and a science-with principles that need to be followed for efficient, effective data collection.

• Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.

• We've had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting te

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Ebook Details
Pages: 160
Size: 30.7 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781351968416 (DRM-EPUB)
9781351968423 (DRM-PDF)

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