Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.
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|Size: ||1.9 MB|
|Publisher: ||Lexington Books|
|Date published: || 2015|
|ISBN: ||2370007478279 (DRM-EPUB)|
|Read Aloud: ||not allowed|