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Reinventing the Latino Television Viewer: Language, Ideology, and Practice

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by Christopher Ch?vez
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Reinventing the Latino Television Viewer: Language, Ideology, and Practice by Christopher Ch?vez

Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.

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Ebook Details
Pages: 182
Size: 1.9 MB
Publisher: Lexington Books
Date published:   2015
ISBN: 2370007478279 (DRM-EPUB)
9781498506649 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Social Science > Media Studies
Nonfiction > Social Science > Ethnic Studies > Hispanic American Studies

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