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Release the Power of ENTANGLED MARKETING? Moving Beyond Engagement

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| £11.88 | €13.62 | Ca$20.58 | Au$20.55
by Sebastian Jespersen & Stan Rapp
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Release the Power of ENTANGLED MARKETING? Moving Beyond Engagement by Sebastian Jespersen & Stan Rapp

Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today??s lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.

The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century??s arm??s-length relationships to the twenty-first century??s “Zero Degrees of Separation.” The authors maintain that bottom-line results improve exponentially when brand and customer act as a “one-plus-one” twosome.

The ability to release the power of entangled marketing changes one??s thinking about how marketing can work best in the digital age.

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Ebook Details
Pages: 164
Size: 4.4 MB
Publisher: The Internationalist
Date published:   2016
ISBN: 9781942324041 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing > Multilevel
Nonfiction > Business & Economics > Nonprofit Organizations & Charities > Marketing & Communications

These authors have products in the following categories:

Nonfiction > Business & Economics > E-Commerce
Nonfiction > Business & Economics > Marketing > Multilevel
Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Industries > Retailing
Nonfiction > Business & Economics > Nonprofit Organizations & Charities > Marketing & Communications

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05/30/2017
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