“Anyone wishing to understand how our politics evolved from the era of Teddy Roosevelt??s bully pulpit to the exquisitely calibrated constructions of today??s publicists, pollsters, speechwriters, and snakes needs to read Republic of Spin. David Greenberg??s book is everything that a political history should be??"vivid, comprehensive, and important.”??"Daniel Okrent, author of Last Call: The Rise and Fall of Prohibition
In Republic of Spin??"a vibrant history covering more than one hundred years of politics??"presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan??s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media??"figures like George Cortelyou, TR??s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower??s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod.
Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century??s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations??"its capacity not only to mislead but also to lead.
To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.
|Size: ||4.7 MB|
|Publisher: ||W. W. Norton & Company|
|Date published: || 2016|
|ISBN: ||9780393285505 (DRM-EPUB)|
|Read Aloud: ||not allowed|