ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Art / Business Aspects

Rethinking Strategy for Creative Industries: Innovation and Interaction

| £45.79 | €51.49 | Ca$74.28 | Au$73.31
by Milan Todorovic & with Ali Bakir
What is this?PDF | by download   add to wish list
Rethinking Strategy for Creative Industries: Innovation and Interaction by Milan Todorovic & with Ali Bakir

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors.? With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Preview Ebook

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 819828

Ebook Details
Pages: 252
Size: 1.9 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781317911876 (PDF)

This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Art > Business Aspects

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016