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Sales Management: Analysis and Decision Making

| £49.95 | €56.18 | Ca$81.04 | Au$79.98
by Thomas N. Ingram & Raymond W. LaForge & Charles H. Schwepker
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Sales Management: Analysis and Decision Making by Thomas N. Ingram & Raymond W. LaForge & Charles H. Schwepker

Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.

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or call in the US toll free 1-888-866-9150 product ID: 694206

Ebook Details
Pages: 398
Size: 10.9 MB
Publisher: Routledge
Date published:   2015
ISBN: 9781317460275 (EPUB)

This product is listed in the following category:

Nonfiction > Business & Economics

These authors have products in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Sales & Selling

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