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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

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by Paul Smith
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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale by Paul Smith

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

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Ebook Details
Pages: 304
Size: 1.8 MB
Publisher: Amacom
Date published:   2016
ISBN: 2370007567546 (DRM-EPUB)
9780814437124 (DRM-PDF)

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Read Aloud:  not allowed

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09/26/2016
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