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Sensory Marketing: Theoretical and Empirical Grounds

| £45.79 | €51.49 | Ca$74.28 | Au$73.31
by Bertil Hult
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Sensory Marketing: Theoretical and Empirical Grounds by Bertil Hult

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

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Ebook Details
Pages: 420
Size: 2.4 MB
Publisher: Routledge
Date published:   2015
ISBN: 9781317427858 (PDF)

This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing
Nonfiction > Psychology > Social Psychology

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