ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics / Industries / Retailing

Shopper Marketing 101: Making Brand Shopper Ready

| £6.66 | €7.49 | Ca$10.80 | Au$10.66
by Nitish Rai Gupta
What is this?DRM-EPUB | by download   add to wish list
Shopper Marketing 101: Making Brand Shopper Ready by Nitish Rai Gupta

What is the difference between a consumer and a shopper?
Does your brand appeal to both of them?
How does shopper behaviour differ from consumer behaviour?
How important are 'channels' and 'retailers' in your brand's success?
What is the science behind winning with shoppers and retailers?

Shopper Marketing 101 successfully answers these questions and gives you a simple blue print that can help you make your brand plans such that you not only partner with the retail channel but also effectively win with the shopper.

There are a plethora of books on marketing and branding today. However, there are not many books that can help your brand win in the retail space. This has become especially important today as retailers (brick and mortar as well as click and mortar) now have become powerful intermediaries and play a critical role in ensuring that your brand reaches its intended consumers via their shoppers.
This book leverages real world examples and experiences to help you understand the basics of shopper marketing.

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 698812

Ebook Details
Pages: 124
Size: 6.7 MB
Publisher: Bloomsbury India
Date published:   2015
ISBN: 9789384898106 (DRM-EPUB)

DRM Settings
Copying:not allowed
Printing:not allowed
Read Aloud:  not allowed

This product is listed in the following category:

Nonfiction > Business & Economics > Industries > Retailing

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

© 2016