Lybrary.com: ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Non-Classifiable

Smarter Pricing: How to capture more value in your market

$45.99
| £37.20 | €43.98 | Ca$62.41 | Au$63.15
by Tony. Cram
What is this?DRM-EPUB | by download   add to wish list
Smarter Pricing: How to capture more value in your market by Tony. Cram

From airline tickets to bottled water, health clubs to student textbooks; price can have a profound impact in the market. Pricing decisions, right or wrong, can change buying behaviours, drive the profitability of businesses and even transform competitive landscapes.

For the price of a flexible economy ticket to Warsaw with British Airways, a traveller could buy 8 return flights with Air Polonia. How do companies like British Airways fight back against the value players? With profitability and competitive stakes high, pricing decisions are too important to leave to rules of thumb. Managers everywhere are devoting more attention to the art and science of pricing.

Smarter Pricing helps managers to make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market, and capture more value for their business. Using real-world international examples from a wide range of industries, Smarter Pricing explores: low price propositions, premium pricing, price sensitivity, incentivising customers to make profitable purchases, the rise of discounters and how to face the threats, the creative communication of pricing and bundling, promotions and and the benefits of non-comparability.

"Downward pressure on prices has rarely been stronger. A slogging global economy has had an impact, but so have fundamental changes in the marketplace including stronger buyers, more transparent markets, and the emergence of low-cost manufacturing powerhouses such as China......the need to get price management right could scarcely be more urgent. "THE POWER OF PRICING-McKinsey Quarterly, Jan 05.

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.


SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 887446

Ebook Details
Pages: 232
Size: 944 KB
Publisher: Financial Times/ Prentice Hall
Date published:   2010
ISBN: 9780273741329 (DRM-EPUB)

DRM Settings
Copying:not allowed
Printing:not allowed
Read Aloud:  not allowed

Territory Restrictions
This ebook will NOT be sold to customers with a billing address in:
Bouvet Island, Guernsey, Isle of Man, Jersey, Montenegro, Serbia

This product is listed in the following category:

Nonfiction > Non-Classifiable

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

12/04/2016
© 2016 Lybrary.com