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Social Media Campaigns: Strategies for Public Relations and Marketing

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by Carolyn Mae Kim
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Social Media Campaigns: Strategies for Public Relations and Marketing by Carolyn Mae Kim

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment. To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

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Ebook Details
Pages: 194
Size: 3.9 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781317312888 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Business & Economics > Public Relations
Nonfiction > Language Arts & Disciplines > Communication

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