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Social Media Listening and Monitoring for Business Applications

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by N. Raghavendra Rao
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Social Media Listening and Monitoring for Business Applications by N. Raghavendra Rao

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

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Ebook Details
Pages: 470
Size: 66.3 MB
Publisher: Business Science Reference
Date published:   2016
ISBN: 9781522508472 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Management
Nonfiction > Computers > Business Software
Nonfiction > Computers > Internet > World Wide Web > Social Networking

This author has products in the following categories:

Nonfiction > Non-Classifiable
Nonfiction > Business & Economics > Management Science
Nonfiction > Computers > Management Information Systems
Nonfiction > Computers > Data Processing > Parallel Processing
Nonfiction > Business & Economics > Management
Nonfiction > Computers > Business Software
Nonfiction > Computers > Internet > World Wide Web > Social Networking

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01/17/2017
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