A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.
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|Size: ||45.7 MB|
|Publisher: ||Rowman & Littlefield Publishers|
|Date published: || 2015|
|ISBN: ||9781442251540 (DRM-PDF)|
|Read Aloud: ||not allowed|