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Strategic Place Branding Methodologies and Theory for Tourist Attraction

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by Ahmet Bayraktar
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Strategic Place Branding Methodologies and Theory for Tourist Attraction by Ahmet Bayraktar

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

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Ebook Details
Pages: 394
Size: 16.7 MB
Publisher: Business Science Reference
Date published:   2016
ISBN: 9781522505808 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Industries > Hospitality, Travel & Tourism
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > International > Marketing

This author has products in the following categories:

Nonfiction > Business & Economics > Industries > Hospitality, Travel & Tourism
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > International > Marketing

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05/27/2017
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