In Strategic Planning and New Product Development, world-class decision support experts Frank A. Tillman and Deandra T. Cassone present a complete corporate strategic planning model for selecting new products: a model that can be used to systematically manage and evaluate business and/or new product opportunities from conception to commercialization. Tillman and Cassone's model captures input on goals and objectives from all levels of the organization, translates these goals and objectives into clear decision criteria, and generates metrics that can be used to measure the success of any decision.
It tracks developmental progress of current and/or new business and product opportunities; helps companies eliminate unprofitable business sooner; brings discipline and consistency to evaluating each new opportunity, and generates a list of clear priorities. Tillman and Cassone go beyond "conceptualizing" this model, presenting actual sample computer screens and identifying every key data input, from financial impact and strategic alignment to probability of success. They also demonstrate how to use weighting to bring greater flexibility and agility to decision modeling. Along with offering exceptionally valuable guidance to product developers and corporate strategists, it also demonstrates the broader applicability of automated decision support systems and offers real-world insight for building models that address a wide spectrum of business challenges.
To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.
|Size: ||1.4 MB|
|Publisher: ||FT Press|
|Date published: || 2012|
|ISBN: ||9780132981842 (DRM-EPUB)|
|Copying:||of 30 selections every 30 days allowed|
|Printing:||of 30 pages every 30 days allowed|
|Read Aloud: ||allowed|
|This ebook will NOT be sold to customers with a billing address in:|
|Afghanistan, Algeria, Belarus, Bosnia and Herzegowina, Congo, Congo (The Democratic Republic of the), Cote D'Ivoire, Cuba, Indonesia, Iran (Islamic Republic of), Iraq, Korea (Democratic People's Republic of), Liberia, Libyan Arab Jamahiriya, Macedonia (The Former Yugoslav Republic of), Myanmar, Nigeria, Sudan, Syrian Arab Republic, Zimbabwe|