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Strategic Uses of Social Media for Improved Customer Retention

$180.00
| £145.72 | €172.86 | Ca$242.08 | Au$245.66
by Wafaa Al-Rabayah
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Strategic Uses of Social Media for Improved Customer Retention by Wafaa Al-Rabayah

Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.

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Ebook Details
Pages: 311
Size: 5.0 MB
Publisher: Business Science Reference
Date published:   2016
ISBN: 9781522516873 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Customer Service
Nonfiction > Business & Economics > Marketing > Direct

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12/11/2016
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