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Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More

$116.95
| £96.62 | €111.86 | Ca$158.95 | Au$158.12
by Charles Marsh & David W. Guth & Bonnie Poovey Short
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Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More by Charles Marsh & David W. Guth & Bonnie Poovey Short

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.

This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

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Ebook Details
Pages: 272
Size: 4.0 MB
Publisher: Routledge
Date published:   2015
ISBN: 9781317343875 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Business & Economics > Public Relations
Nonfiction > Business & Economics > Business Writing

These authors have products in the following categories:

Nonfiction > History > Ancient
Nonfiction > Language Arts & Disciplines > Rhetoric
Nonfiction > Language Arts & Disciplines > Communication
Nonfiction > History > Modern > 20th Century
Nonfiction > Biography & Autobiography > Religious
Nonfiction > Biography & Autobiography > Social Activists
Nonfiction > History > World
Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Business & Economics > Public Relations
Nonfiction > Business & Economics > Business Writing

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01/20/2017
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