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Student Workbook to Accompany Crisis Communications: A Casebook Approach

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by Kathleen Fearn-Banks
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Student Workbook to Accompany Crisis Communications: A Casebook Approach by Kathleen Fearn-Banks

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

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Ebook Details
Pages: 114
Size: 3.7 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781134972814 (DRM-EPUB)
9781134972746 (DRM-PDF)

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Nonfiction > Language Arts & Disciplines > Communication

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Nonfiction > Social Science > Media Studies
Nonfiction > Business & Economics > Public Relations
Nonfiction > Language Arts & Disciplines > Communication
Nonfiction > Business & Economics > International
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