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Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers

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by Mike Smith
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Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers by Mike Smith

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and Internet searches. But don't be fooled-online advertising is exploding. It's a crucial avenue for reaching consumers, though one that is often inadequately understood and poorly utilized. Part history, part guidebook, part prediction for the future, Targeted provides the first sweeping overview of today's new advertising landscape. It tells the story of the companies, individuals, and innovations driving this revolution, and takes readers behind the scenes-examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever.

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Ebook Details
Pages: 240
Size: 1.1 MB
Publisher: Amacom
Date published:   2014
ISBN: 2370006222293 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Business & Economics > E-Commerce > Internet Marketing
Nonfiction > Computers > Social Aspects

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03/30/2017
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