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Telecommunications Management

| £46.05 | €51.38 | Ca$75.11 | Au$74.03
by Richard Gershon & Richard A. Gershon
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Telecommunications Management by Richard Gershon & Richard A. Gershon

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.

Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.

Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

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Ebook Details
Pages: 384
Size: 1.2 MB
Publisher: Routledge
Date published:   2001
ISBN: 2370005813867 (EPUB)

This product is listed in the following categories:

Nonfiction > Business & Economics > Industries > Media & Communications Industries
Nonfiction > Social Science > Media Studies
Nonfiction > Computers > Networking

These authors have products in the following categories:

Nonfiction > Social Science > Media Studies
Nonfiction > Language Arts & Disciplines > Communication
Nonfiction > Business & Economics > Industries > Media & Communications Industries
Nonfiction > Computers > Networking

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