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The Advertising Age Encyclopedia of Advertising

| £566.60 | €637.21 | Ca$919.23 | Au$907.16
by John McDonough & Karen Egolf
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The Advertising Age Encyclopedia of Advertising by John McDonough & Karen Egolf

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

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Ebook Details
Pages: 2000
Size: 70.1 MB
Publisher: Routledge
Date published:   2015
ISBN: 9781135949136 (EPUB)

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