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The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

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by Becky Sheetz-Runkle
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The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu by Becky Sheetz-Runkle

Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent...for their very survival. The Art of War for Small Business is the first book to translate Sun Tzu's wisdom for the small business arena, explaining how to be smarter, nimbler, and more tactical in order to outmaneuver larger adversaries, capture crucial sectors, and emerge victorious.

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Ebook Details
Pages: 224
Size: 1.3 MB
Publisher: Amacom
Date published:   2014
ISBN: 9780814433829 (DRM-EPUB)
2370005864685 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Entrepreneurship
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Business & Economics > Small Business

This author has products in the following categories:

Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > Entrepreneurship
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Business & Economics > Small Business

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03/28/2017
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