The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
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|Size: ||3.4 MB|
|Date published: || 2015|
|ISBN: ||9781472429476 (DRM-EPUB)|
|Copying:||of 5 selections every 10 days allowed|
|Printing:||of 5 pages every 10 days allowed|
|Read Aloud: ||not allowed|