ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Psychology / Applied Psychology

The Cambridge Handbook of Consumer Psychology

| £99.99 | €112.45 | Ca$162.22 | Au$160.09
by Michael I. Norton
What is this?DRM-PDF | by download   add to wish list
The Cambridge Handbook of Consumer Psychology by Michael I. Norton

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 778979

Ebook Details
Pages: 768
Size: 9.6 MB
Publisher: Cambridge University Press
Date published:   2015
ISBN: 9781316416594 (DRM-PDF)

DRM Settings
Copying:of 5 selections every 28 days allowed
Printing:of 5 pages every 28 days allowed
Read Aloud:  allowed

This product is listed in the following category:

Nonfiction > Psychology > Applied Psychology

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016