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The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

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by Michael Blanding
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The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink by Michael Blanding

The Coke Machine takes readers deep inside The Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and how far they'll go to stay there.

Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, a formula that has made it one of the most profitable companies on the planet and "Coca-Cola" the world's second most recognized word after "hello." however, as the company expands its reach, an increasing number of the world's citizens are finding the taste of coke more bitter than sweet. The Coke Machine probes shocking accusations about the company's global impact, including:

coca-cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads the horrific environmental impact of coke bottling plants in India and Mexico that coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia

The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.

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Ebook Details
Pages: 384
Size: 649 KB
Publisher: Avery
Date published:   2011
ISBN: 9781101551066 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Social Science
Nonfiction > Social Science > Popular Culture

This author has products in the following categories:

Nonfiction > Biography & Autobiography
Nonfiction > Biography & Autobiography > Criminals & Outlaws
Nonfiction > True Crime > White Collar Crime
Nonfiction > Social Science
Nonfiction > Social Science > Popular Culture
Nonfiction > Travel > United States > Northeast > New England (General)

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