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The Connected Company

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by Dave Gray & Thomas Vander Wal
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The Connected Company by Dave Gray & Thomas Vander Wal

The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company's performance runs short of what you've promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.

To keep pace with today's connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.

Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence.

Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they're doing, how they're doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today's ever-changing global marketplace.

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Ebook Details
Pages: 312
Size: 4.5 MB
Publisher: O'Reilly Media
Date published:   2014
ISBN: 9781491919439 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Business Communication
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Business & Economics > Workplace Culture

These authors have products in the following categories:

Nonfiction > Computers > Internet > World Wide Web > Site Design
Nonfiction > Computers > Digital Media
Nonfiction > Business & Economics > Business Communication
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Business & Economics > Motivational
Nonfiction > Business & Economics > Workplace Culture
Nonfiction > Business & Economics > Business Communication > Meetings & Presentations
Nonfiction > Computers > Business Software > Business Intelligence Tools

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