Lybrary.com: ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Computers / Document Management

The Content Pool: Leveraging Your Company's Largest Hidden Asset

$23.95
| £18.97 | €21.77 | Ca$32.88 | Au$32.83
by Alan J. Porter
What is this?EPUB | by download   add to wish list
The Content Pool: Leveraging Your Company's Largest Hidden Asset by Alan J. Porter

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities.

Inside the Book

  • Identifying Your Content
  • Organizing Your Content
  • Managing Your Content
  • Leveraging Your Content
  • The Case for a Chief Content Officer
  • Bibliography and Index

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 633190

Ebook Details
Pages: 246
Size: 4.2 MB
Publisher: XML Press
Date published:   2013
ISBN: 9781457182624 (EPUB)

This product is listed in the following categories:

Nonfiction > Business & Economics > Leadership
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Computers > Document Management

This author has products in the following categories:

Nonfiction > Computers > Internet
Nonfiction > Business & Economics > Business Communication
Nonfiction > Computers > Internet > World Wide Web > Social Networking
Nonfiction > Business & Economics > Leadership
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Computers > Document Management
Nonfiction > Biography & Autobiography

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

05/29/2017
© 2017 Lybrary.com