ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics / Customer Service

The Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations

| £4.16 | €4.68 | Ca$6.75 | Au$6.66
by Knowledge@Wharton
What is this?DRM-EPUB | by download   add to wish list
The Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations by Knowledge@Wharton

With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare?

Today's customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet-share to be won or lost is shrinking rapidly. Every fundamental assumption about customers is now being challenged: how they shop, where they shop, and why they shop. In this rapidly evolving environment, understanding consumers' behaviors is more critical than ever.

The Customer of Tomorrow examines many of the changing behaviors, technologies, and expectations that companies must understand in order to build valuable and lasting relationships in the years to come. Drawn from the best of Knowledge@Wharton's reporting, this volume in the Knowledge@Wharton Essentials series features stories addressing:

    Customer loyalty in the age of big data

    When more data doesn't mean better customer service

    How to build loyal customers in the information age

    Why customer service is often the ignored side of social media

    When does it make sense to have a bricks & mortar location for customers

    How to bring in new customers

This quick read features Knowledge@Wharton's reporting on the research and thought leadership of David Bell, Peter Fader, Barbara Kahn, among others. The Customer of Tomorrow will help you continue to win wallet-share with customers.

About Knowledge@Wharton Books

Insights and inspiration business leaders can use today—from The Wharton School's online journal of business analysis

Knowledge@Wharton Books offer you the signature reporting that Knowledge@Wharton readers have come to expect, including in-depth coverage and analysis of important business trends, accessible explanations of the latest business research, and inspiring conversations with today's thought leaders.

Published exclusively as ebooks by Wharton Digital Press, this practical line of books includes two series:

    Knowledge@Wharton Originals: All-new, in-depth coverage of a timely important and business matter or trend, featuring key takeaways that business leaders and professionals can leverage immediately

    Knowledge@Wharton Essentials: Collects the best of Knowledge@Wharton's reporting on a single topic of significant business concern, laying out the challenges and offering solutions

Each Knowledge@Wharton ebook offers you what you need to address a business challenge or opportunity head on—today.

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 745000

Ebook Details
Pages: 60
Size: 1.3 MB
Publisher: Wharton Digital Press
Date published:   2015
ISBN: 9781613630648 (DRM-EPUB)

DRM Settings
Copying:not allowed
Printing:not allowed
Read Aloud:  not allowed

This product is listed in the following category:

Nonfiction > Business & Economics > Customer Service

This author has products in the following categories:

Nonfiction > Business & Economics > Customer Service
Nonfiction > Business & Economics > Leadership
Nonfiction > Business & Economics > Personal Success
Nonfiction > Business & Economics > International

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

© 2016