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The Design of Things to Come: How Ordinary People Create Extraordinary Products

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by Craig M. Vogel & Jonathan Cagan & Peter Boatwright
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The Design of Things to Come: How Ordinary People Create Extraordinary Products by Craig M. Vogel & Jonathan Cagan & Peter Boatwright

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.

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Ebook Details
Pages: 272
Size: 8.1 MB
Publisher: FT Press
Date published:   2005
ISBN: 9780132045278 (DRM-PDF)

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This product is listed in the following category:

Nonfiction > Business & Economics > Strategic Planning

These authors have products in the following categories:

Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Economics
Nonfiction > Business & Economics > Development > Business Development
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Business & Economics > Entrepreneurship
Nonfiction > Business & Economics > Production & Operations Management

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