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The Everything Guide To Writing Copy

| £12.46 | €14.01 | Ca$20.21 | Au$19.94
by Steve Slaunwhite
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The Everything Guide To Writing Copy by Steve Slaunwhite

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line.

Features expert strategies for you to:

  • Write compelling headlines, tag lines, and leads
  • Avoid common copywriting mistakes
  • Strengthen brand development
  • Start a freelance copywriting business
  • Write copy for all media-print, radio, TV, and Web sites
Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

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Ebook Details
Pages: 304
Size: 1.8 MB
Publisher: Adams Media
Date published:   2012
ISBN: 9781440524035 (DRM-EPUB)

DRM Settings
Copying:not allowed
Printing:not allowed
Read Aloud:  not allowed

This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Advertising & Promotion

This author has products in the following categories:

Nonfiction > Business & Economics > Entrepreneurship
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Small Business
Nonfiction > Business & Economics > New Business Enterprises
Nonfiction > Business & Economics > Home-based Businesses
Nonfiction > Business & Economics > Advertising & Promotion

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