James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.
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|Size: ||2.5 MB|
|Publisher: ||Lexington Books|
|Date published: || 2015|
|ISBN: ||2370007466795 (DRM-EPUB)|
|Read Aloud: ||not allowed|