The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.
The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
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|Size: ||36.2 MB|
|Publisher: ||AVA Publishing|
|Date published: || 2010|
|ISBN: ||9782940439331 (DRM-PDF)|
|Read Aloud: ||not allowed|