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The Global Code: How a New Culture of Universal Values Is Transforming Business and Marketing

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by Clotaire Rapaille
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The Global Code: How a New Culture of Universal Values Is Transforming Business and Marketing by Clotaire Rapaille

The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values

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Ebook Details
Pages: 288
Size: 633 KB
Publisher: St. Martin's Press
Date published:   2015
ISBN: 9781466879348 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > International > Marketing

This author has products in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > International > Marketing

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