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The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What Big Business Isn¿t Telling You about Their Gree

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by Guy Pearse
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The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What Big Business Isn¿t Telling You about Their Gree by Guy Pearse

Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to “Join the Green Revolution," and McDonald's has painted its golden arches green. Facebook has even “friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim?

In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo—and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.

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Ebook Details
Pages: 280
Size: 4.8 MB
Publisher: Skyhorse Publishing
Date published:   2014
ISBN: 9781629140759 (DRM-EPUB)

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This product is listed in the following category:

Nonfiction > Self > Green Lifestyle

This author has products in the following categories:

Nonfiction > Technology > Mining
Nonfiction > Self > Green Lifestyle
Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Business & Economics > Green Business
Nonfiction > Business & Economics > Environmental Economics
Nonfiction > Technology > Power Resources
Nonfiction > History > Australia & New Zealand

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