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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

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by Robert W. Bly
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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly

Deliver Big-Picture Marketing Plans for Pennies on the Dollar
Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.

Learn how to:
Develop a clear business vision
Position your business and services strategically
Research your market and target your ideal client
Integrate online and offline marketing
Put measurements in place to assess marketing tactics
Create an effective implementation schedule
Review and troubleshoot for future success and growth

Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

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Ebook Details
Pages: 324
Size: 11.4 MB
Publisher: Entrepreneur Press
Date published:   2015
ISBN: 9781613083031 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Business & Economics > Small Business

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Nonfiction > Business & Economics > Entrepreneurship
Nonfiction > Business & Economics > Small Business
Nonfiction > Business & Economics > Home-based Businesses
Nonfiction > Business & Economics > Careers
Nonfiction > Language Arts & Disciplines > Authorship
Nonfiction > Language Arts & Disciplines > Composition & Creative Writing
Nonfiction > Reference > Writing Skills
Nonfiction > Reference > Word Lists
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Advertising & Promotion
Fiction > Science Fiction

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03/30/2017
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