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The Media Economy

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by Alan B. Albarran
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The Media Economy by Alan B. Albarran

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.

Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today's media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

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Ebook Details
Pages: 222
Size: 1.5 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781317502968 (DRM-EPUB)
9781317502975 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Industries > Media & Communications Industries
Nonfiction > Social Science > Media Studies

This author has products in the following categories:

Nonfiction > Social Science > Media Studies
Nonfiction > Language Arts & Disciplines > Communication
Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > Economics
Nonfiction > Non-Classifiable
Nonfiction > Business & Economics > Industries > Media & Communications Industries

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12/09/2016
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