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The Net and the Butterfly: The Art and Practice of Breakthrough Thinking

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by Olivia Fox Cabane & Judah Pollack
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The Net and the Butterfly: The Art and Practice of Breakthrough Thinking by Olivia Fox Cabane & Judah Pollack

In The Charisma Myth, Olivia Fox Cabane offered a groundbreaking approach to becoming more charismatic. Now she teams up with Judah Pollack to reveal how anyone can train their brain to have more eureka insights.

The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together--your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck?

Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments--and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas. From Achimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs throughout history share a common origin story. In this book, you will learn to master the skills that will transform your brain into a consistent generator of insights.

Drawing on their extensive coaching and training practice with top Silicon Valley firms, Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks. Their tactics range from simple to zany, such as:

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Ebook Details
Pages: 288
Size: 2.0 MB
Publisher: Portfolio
Date published:   2017
ISBN: 9780698153448 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Decision Making & Problem Solving
Nonfiction > Self > Creativity
Nonfiction > Business & Economics > Personal Success

These authors have products in the following categories:

Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Business & Economics > Decision Making & Problem Solving
Nonfiction > Business & Economics > Organizational Behavior
Nonfiction > Business & Economics > Motivational
Nonfiction > Self > Creativity
Nonfiction > Business & Economics > Personal Success

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05/26/2017
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